The history of the Cardinal bird

The history of Cardinal starts in the early 20th century when it was first exported to other continents. In those days, distilled products such as gin and vodka were exported to many countries speaking many languages.

In order to communicate, each distillery chose its own symbols and signs to identify the product. Cardinal, the name of a bird, was used for a specific range of our products. The various colours of the bird had their own meaning: a blue bird meant vodka, a white bird stood for gin. Soon the Cardinal bird came to symbolise the high quality of Dutch spirits, a reputation we have always cherished.

In the late 1980’s Cardinal was relaunched for a complete range of distilled products. Cardinal is now sold all over the world. The main markets are Southern and Eastern European countries, as well as the United States of America.

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